Meet Jo 
In 2007, after not finding a book store in Chippewa Falls, Jo Moriarity opened one called "
The Book Celler". Originally located in downtown Chippewa Falls, she moved to its present location on the East Hill at 706 E. Grand Ave. Jo comes from a background in the medical field. She is the mother of 5 with 10 grandchildren and 2 great grandchildren. Jo's mission is to put affordable books (new or used) in the hands of any child or adult who wants one. She enjoys meeting and working with new people and helping them find just the right book for them to enjoy.